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Loving the Earth

The central theme of Terra Madre Salone del Gusto 2016 has a profound meaning: loving the earth is cultivating it, taking care of it, working it with love, preserving the environment and the planet that we live on. Loving the earth is what must define this moment in history, and be an imperative for us all.

The Terra Madre food communities can convey the value of this statement better than anyone else. The role of farmers and food producers is crucial because it represents, at one and the same time, both a daily work practice – in sowing, feeding, pruning, harvesting – and an intellectual effort that carries forward thousands of years of traditional knowledge.

comunità_del_ciboBeing a farmer
Farmers, fishers, artisans, herders and cooks of Terra Madre, as well as the Slow Food Presidia and the Earth Markets – show us how the first act of love for the earth is to sow with good seeds, watering it as necessary, guaranteeing its fertility, harvesting respectfully and without demanding more than the land can give us. Being a farmer is the first way to love the earth.

During the event, Slow Food will invite you to be a farmer… and an artisan, a cheesemaker, a baker, a butcher, a fisher and a cook! From the Piedmontese hills to the plains of Africa, from the Amazon rainforest to the mountains of China, around the world Slow Food Presidia, Terra Madre food communities and many other small-scale producers are showing how by loving the land, they can produce enough good, healthy, naturally rich food for everyone, while preserving the planet’s resources for the future.

Being a co-producerMercati_della_terra
Even if you don’t work the land directly, you can love the earth through what you buy. The daily habits of a conscious consumer, or as we say, a co-producer, go beyond simply buying food to eat, but examining how the food we buy has been produced, its history and origins, the hands and faces behind it. The co-producer plays an important role, because they aid the success of a food production system that is good, clean and fair – and simultaneously reduce demand for food whose production harms our planet. Being a co-producer is the second way to love the earth.

With the Earth Markets, local and international events, educational activities for adults and children and communication campaigns, Slow Food helps co-producers by providing them with concrete tools, both practical and theoretical, for making conscious choices. At Terra Madre Salone del Gusto, everything, from the conferences to the Market, from the Taste Workshops to the educational and fun events for children and families, is designed for co-producers. With us, you can find out how bees help protect biodiversity, the difference between industrial meat and sustainable farming, how indigenous communities can show us how to feed the world sustainably in the future and much more.

orti_slow_foodMaking your own garden
Slow Food has always tried to bring farmers and co-producers together to create a moral supply chain. Terra Madre Salone del Gusto is one of many ways it has done this, improving the work of the former and the awareness of the latter. However, farmers and co-producers must meet beyond the marketplace. There is one place more than any other that passes down both knowledge and pleasure through the generations: the garden. A place where anyone can learn to know the land close-up, digging their hands into it to understand all the work and time that goes into everything we eat. Making your own garden is the third way to love the earth.

Slow Food has long promoted the food garden as a special place for growing healthy food, preserving biodiversity and educating young people about the value of what we eat. Many of its projects are based around food growing, like the 10,000 Gardens in Africa, Italy’s 500 Orti in Condotta (the school gardens) started in the United States to promote food culture and many more. At Terra Madre Salone del Gusto, Slow Food Education will be organizing fun and educational workshops and activities around this topic, teaching visitors big and small how to make compost, choose seasonal vegetables and take care of seeds. What’s more, you’ll also be able to explore Turin’s food gardens, all while rediscovering the taste of fresh, seasonal, home-grown food!

Come to Terra Madre!
You can discover what it means to be a farmer, a co-producer and make your own garden in Turin, from September 22-26. For the first time in our history, we’re turning the heart of the city into an enormous field, ready to welcome the extraordinary wealth of the Terra Madre network, and everyone interested in loving the earth. We’ll be waiting for you.

An Event by
 Città di Torino
 Slow Food
 Regione Piemonte
In collaboration with
With the contribution of
Official Partners
Supporters of the Terra Madre Foundation and Slow Food
With the support of

Terra Madre Salone del Gusto
Slow Food Promozione P.Iva 02220020040
© Terra Madre Salone del Gusto 2016 - All rights reserved